Free self-assessment
Do You Know the Tools, or Just the Argument?
Most leaders can make the case for building value with customers rather than selling it to them. Far fewer can name the quadrant nobody competes in. Six questions from the Co-Create workbook, about three minutes, and nothing to fill in first.
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Where this comes from
The Workbook Behind the Questions.
Every question above comes from the companion workbook to Co-Create, published by St. Martin’s Press with a foreword by Don Peppers and Martha Rogers. The book argues that the accounts which survive disruption are the ones where value gets built with the customer. The workbook is how that gets done: eight tools, each with instructions and a blank form, ending at the Co-Create Canvas.
Also worth a look: the Relationship Economics® assessment, on building the strategic relationships this work depends on.
Start with the mandate
Run These Tools With Your Team.
Nour takes the Co-Create tools into leadership offsites, keynotes, and advisory work with Fortune 500 revenue teams. Tell him what your team is facing.
