Free self-assessment

How Strategic Are Your Business Relationships, Really?

Five scenarios, drawn from the principles in Relationship Economics®. Most people miss the same two. It takes about three minutes, and there is nothing to fill in first.

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Alex recently lost his job and is now spending every day emailing his entire contact list to ask if they have any openings. According to the principles of Relationship Economics®, why is this considered an ineffective traditional networking habit?

He is failing to use automated CRM technology to scale his outreach to a wider global audience.He is acting as a relationship Taker by only initiating contact when he has an immediate, one-sided need.He is neglecting to focus on his soft skills, which the author defines as the primary driver of professional success.He is ignoring his Professional Net Worth by contacting people he already knows rather than strangers.

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Where this comes from

The Book Behind the Questions.

Every scenario above tests a principle from Relationship Economics®, now in its third edition with Wiley. The book argues that relationships are a portfolio to be mapped, funded, and measured rather than a contact list to be grown, and it gives leaders the six phases for doing exactly that.

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Also worth a look: Co-Create, on what to do with strategic relationships once you have them.

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How Strategic Are Your Business Relationships, Really?

The Book Behind the Questions.

Run This With Your Leadership Team.

Get Nour’s Insights.Relationship Economics®.