Free workbook
Co-Create Was Written to Be Used.
The companion workbook is forty pages of tools rather than argument. Eight of them, each with Nour’s instructions and a blank form, ending at the Canvas that puts partners, a shared vision, milestones and metrics on one page.
- All eight tools, from the Priorities Diagnostic to the Canvas
- The Co-Create Canvas at full resolution, ready to fill in
- The Make Co-Creation Yours planning canvas
Not sure where to start? The six-question assessment takes three minutes and points you at the tool you are missing.
What is inside
Eight Tools, in Order.
Each one closes the chapter it belongs to, and each builds on the one before it. Run them in sequence the first time through.
Tool 1
Priorities Diagnostic
Generate ideas, narrow them, and identify the single priority worth focusing the business on.
Tool 2
Needs-Based Segmentation
Segment by what customers are trying to accomplish instead of by size or industry.
Tool 3
Strategic Relationship Audit
Assess the real state of the relationships an account depends on.
Tool 4
Customer Experience Journey
Map the experience your customer actually has, not the one the org chart implies.
Tool 5
Organization Evolution Scorecard
Judge whether the organization can support the collaboration it is promising.
Tool 6
SMAC Matrix
Find the co-creation opportunity across social, mobile, analytics, and cloud.
Tool 7
Cognitive Computing Readiness
Establish where intelligent systems can carry real weight in the relationship.
Tool 8
The Co-Create Canvas
Bring partners, common vision, milestones, and metrics onto one page the group signs up to.
The book behind them is Co-Create, published by St. Martin’s Press with a foreword by Don Peppers and Martha Rogers.