About
Getting to Know Nour.
Strategic advisor, executive educator and coach, AI founder, professional speaker, and bestselling author.
The through-line
A Hundred Dollars, No English, and One Idea About Relationships.
David Nour landed in the United States as a teenager with a hundred dollars, no network, and barely a word of English. Relationships were the only asset he had, so he learned to build them on purpose. That lesson, that who you know and how you invest in it is measurable and strategic rather than soft, became the work of his life. Today it has a name, Relationship Economics®, and a following among the Fortune 500 boards and revenue leaders he advises around the world.
The book of the same name is now in its third edition with Wiley. Together with Curve Benders and Co-Create, it gives leaders a measurable frame for something most organizations still treat as chemistry.
The intellectual property
Bestselling Books. One Practical Discipline.
Relationship Economics®, Curve Benders, and Co-Create supply the frameworks behind Nour’s work.
The through-line
From Building a Network to Building a Field of Practice.
- 01
A New Country
Arrived in the United States as a teenager with limited English, no network, and relationships as the asset he could build.
- 02
Business and Executive Education
Studied business management at Georgia State University and earned an Executive MBA from Emory University's Goizueta Business School.
- 03
The Nour Group
Built a body of advisory, coaching, leadership-development, and speaking work around measurable strategic relationships.
- 04
The Books
Bestselling author of Relationship Economics®, Curve Benders, and Co-Create. These frameworks sit at the core of his work.
- 05
Founder and Recognition
Founded AVNIR to bring relationship intelligence into daily enterprise work and has been recognized by Thinkers50 Radar and Global Gurus.
- 06
Relationship Intelligence
Carries the Relationship Economics® thesis forward through AVNIR and ongoing work with enterprise leaders.
Radar, Class of 2021
Top 30 in Leadership
Best Book Authority
Founder and CEO
Track record
Two Decades of Proof.
Georgia State University (business management) and an Executive MBA from the Goizueta Business School at Emory University.
Bestselling author of Relationship Economics®, Curve Benders, and Co-Create
Thinkers50 Radar, Class of 2021
Global Gurus Top 30 in Leadership
Founder and CEO of AVNIR
Forbes and Inc. contributor
CEO, The Nour Group, Inc.
Beyond the résumé
The Person Behind the Frameworks.
On stage and off it: teaching, moderating, and the relationships that started it all.
Worked with leaders at
As Featured In
Featured Appearances
Ideas that travel
From Ballrooms to Boardrooms.
From ballrooms to boardrooms, Nour turns Relationship Economics® into a shared language leaders can apply together at scale.
Start with the mandate
Put Relationship Economics® to Work.
Tell Nour what your leaders are trying to change. The right engagement starts with the challenge, not a preset format.
