Map before you need it
Name the relationships a goal actually depends on before the work starts, not halfway through when the gap shows.
Signature keynote / Built on the book
Relationship Economics®
Turn Your Most Valuable Business Contacts Into Measurable Results
Keynote or moderated leadership discussion for executive audiences, built on the framework in Nour's book.
Trusted by leaders at
The core promise
Relationships are the most valuable asset most businesses never measure. This keynote changes how your leaders see them, and what they do about it on Monday.
A Relationship Economics® keynote by David Nour mixes research, storytelling, and practical frameworks that change how leaders see their most valuable asset: their relationships. Most professionals were never taught how to build a business relationship. They meet people by coincidence, sort them by context, and then credit the results to luck.
Nour replaces luck with a discipline. Drawing on the third edition of Relationship Economics®, published by Wiley, he walks the room through the six phases of a strategic relationship, from mapping the relationships a goal depends on to capitalizing on them in ways both sides can measure. Your audience leaves with a roadmap for identifying, nurturing, and using strategic relationships long after the keynote ends.
Audience outcomes
What Leaders Leave Ready to Do.
Invest on purpose
Nurture relationships consistently, so the trust is already there when the request comes.
Ask in proportion
Make requests that fit the relationship and serve both sides, then turn that investment into results you can point to.
Built on Relationship Economics®
Six Phases. One Discipline.
The third edition, revised for hybrid work and the arrival of AI in how relationships are built, lays out six phases: mapping, relating, nurturing, requesting, sustaining, and capitalizing. Teams already plan budgets, timelines, and resources. This keynote gets them planning the relationships too.
Explore the bookTwo ways to use the topic
Keynote Energy. Boardroom Depth.
Executive keynote
A 60 to 90 minute main-stage experience built around the audience, enterprise context, and decisions leaders need to make next.
Moderated leadership discussion
A candid conversation that draws out executive perspectives, tests assumptions, and connects the topic to the organization’s real priorities.
Questions, Answered.
Who is the Relationship Economics® keynote designed for?
Sales kickoffs, leadership conferences, client and partner summits, and professional associations that want leaders to build relationships on purpose instead of by chance.
What will the audience leave with?
A roadmap for identifying, nurturing, and using strategic relationships, built on the six phases from the book, plus a shared language teams can use to plan relationships the way they already plan budgets and timelines.
How does this keynote relate to Nour's AI keynotes?
Relationship Economics® is the foundation. The AI series applies the same principles to an enterprise where agents now do part of the work. Event teams can book either one, or ask Nour to blend both into a custom keynote.
Bring This Conversation to Your Leaders.
Share the audience, business context, and outcome you need. Nour will shape the keynote or moderated discussion around the room.