Shift from acquisition to retention
Treat being genuinely difficult to replace as the goal, not the next signature.
Signature keynote / Built on the book
The Co-Create Effect
How Leaders Build New Value With Customers and Partners, Not Just for Them
Keynote or moderated leadership discussion for executive audiences, built on the framework in Nour's book.
Trusted by leaders at
The core promise
The most innovative organizations don't just serve their stakeholders. They partner with them to imagine, design, and deliver new value together.
A Co-Create Effect keynote by David Nour starts with an uncomfortable truth: if disruption hasn't reached your business yet, it will. The companies that come through it aren't the ones defending the value they already have. They're the ones building new value alongside their customers and partners.
Drawing on Co-Create, published by St. Martin's Press with a foreword by Don Peppers and Martha Rogers, Nour shows why the real objective has shifted from winning the account to being hard to replace inside it. Your audience leaves ready to move from transactional interactions to collaborative innovation, with practical tools for building trust, alignment, and shared success.
Audience outcomes
What Leaders Leave Ready to Do.
Segment by what customers need
Group customers by what they're trying to accomplish, not by size or industry, and find where co-creation fits.
Put the partnership on one page
Use the Co-Create Canvas to bring partners, a common vision, milestones, and metrics into one plan the group signs up to.
Built on Co-Create
Eight Tools. One Room.
Co-Create was written to be used, not admired. Its companion workbook turns each idea into a tool a team can run together, from the Strategic Relationship Audit to the Co-Create Canvas. The keynote gives your audience the thinking. The workbook gives them the next step.
Explore the book and workbookTwo ways to use the topic
Keynote Energy. Boardroom Depth.
Executive keynote
A 60 to 90 minute main-stage experience built around the audience, enterprise context, and decisions leaders need to make next.
Moderated leadership discussion
A candid conversation that draws out executive perspectives, tests assumptions, and connects the topic to the organization’s real priorities.
Questions, Answered.
Who is The Co-Create Effect designed for?
Customer and partner summits, sales and account teams, innovation programs, and executive offsites that need to create new value with the people they serve.
How is this different from Agentic Co-Creation?
This is the original Co-Create keynote, focused on how leaders build value with customers and partners. Agentic Co-Creation extends the idea to AI agents working alongside those people.
Is there something the audience can use afterward?
Yes. Teams can follow up with the Co-Create workbook, which turns the book's eight tools into exercises they can run together.
Bring This Conversation to Your Leaders.
Share the audience, business context, and outcome you need. Nour will shape the keynote or moderated discussion around the room.