15 Forces That Will Continue to Disrupt Our Lives.

Your Resilience To Remain Relevant.

Non-Linear Growth Through Your Most Valuable Relationships.

From David Nour, bestselling author of Relationship Economics and Co-Create, an insightful manifesto and a practical guide in your personal and professional growth journey from now to next.

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FREE Course

For a limited time, purchase Curve Benders and receive free access to Curve Benders: My Career Lattice, the new online Nour Forum Course by David Nour. This course features more than four hours of instructional content and exclusive downloads, resources, and templates. In our age of constant disruption, your career is no longer a ladder; it’s a lattice. Use this course to take a more proactive approach in designing your journey from now to next.

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About Curve Benders

In a world ripe for continued disruption, how will you remain relevant? The only way is to embrace a mindset of digital-first, entrepreneurial-led, and non-linear growth. Curve Benders is your guide to the best version of you!


In the future of how we’ll work, live, play, and give, 15 forces will create dramatic headwind, tailwind, or turbulence in our lives and careers. Learning their relevance is no longer optional; it’s a necessity.


For most people, learning is linear – they learn, then they apply. We believe when it comes to relationships, a different lens is needed. Time and again, people enter our lives that dramatically alter our lives’ direction and destination. I call enablers of this adaptive and accelerated non-linear growth Curve Benders.


So, who are your Curve Benders, and how do you find them? More importantly, how do you become one in the lives of others? And how can the Curve Bending mindset unlock the next level of enterprise value creation and profitable growth?


In Curve Benders, David Nour makes a passionate argument for each of us to get more proactive in creating a personal roadmap to our most profound relationships. Drawing on four years of research, over 100 executive interviews, Curve Benders lays out a detailed blueprint for individuals, teams, and organizations to remain relevant in the future of work.

Don’t Doubt Waze

How your network of relationships can clear your line of sight in your journey.

Work-Life Blending

Work-life balance is a myth and a constant struggle for most of us. What if there was a different approach to balance your personal aspirations with your professional obligations?

15 Forces

How proactively are you thinking about and planning for constant disruption in your life? There are some forces you have immediate and direct control over. Others you’ll need the organization and even the industry to act upon now.

Accelerated Relevancy

To remain relevant, you’ll have to forgo linear learning and embrace non-linear growth. Your strategic relationships are accelerants in your personal and professional reinvention.

Risk Mitigation in Your Personal S-Curve

Reinventing yourself means embarking on a personal S-curve. That journey is fraught with myths and misperceptions. Risks masquerading as opportunities will be your Fender Benders.

Organization of the Future

Leaders must find a way to manage their present while inventing their future. Instead of waiting for disruption to happen to you, why not take a more proactive approach to real innovation now?

Curve Bending in the Lives of Others

Beyond what Curve Benders can do for us, have you ever thought about what it takes to become a curve bender in the lives of others?

Your Personal Curve Benders Roadmap

What are the actions you can take now? How about in the next 3-5 years to leverage your biggest asset – your portfolio of relationships – to learn more, learn faster, and immediately apply that understanding to solve challenges and address opportunities?

If you’re wondering what the future of how you’ll work, live, play, and give may look like…

If you’re wondering how you can get promoted, take on broader responsibilities, and create a more significant impact in your work…

If you’re seeking a blueprint for your personal and professional reinvention…

… then Curve Benders is the right book for you.

Regardless of your professional role or realm of responsibilities, Curve Benders will show you how to plan for your future proactively. If none of us can predict the future, planning for it now is the prudent path forward.

If you’re looking for motivation to read this book, here is food for thought: The most important person in the next ten years of your life, you haven’t met yet!



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Read the Beginning of Curve Benders

Click below to read the introduction and Chapter 1 on Work-Life Blending


Meet David Nour

A senior leadership/board advisor, educator, executive coach, and bestselling author, David Nour is internationally recognized as the leading expert on applications of strategic relationships in profitable growth, sustained innovation, and lasting change. The author of eleven books, including bestsellers Relationship Economics® (Wiley) and Co-Create (St. Martin’s Press), as well as the forthcoming Curve Benders (Wiley, 2021), Nour serves as a trusted advisor to global clients and coaches corporate leaders.

He is an adjunct professor at the Goizueta Business School at Emory University and was named to the Global Gurus Top 30 Leadership Professionals and the Thinkers 50 Radar Class of 2021 lists. A Forbes Leadership contributor on the Future of Work and an Inc. contributor on Relationship Economics, Nour’s unique insights have been featured in various prominent publications, including The Wall Street Journal, The New York Times, Fast Company, Huffington Post Business, Entrepreneur, and [email protected] He’s also the host of the popular Curve Benders podcast.

Born in Iran, Nour immigrated to the U.S. as a teenager with $100, limited family ties, and no fluency in English. He graduated from Georgia State University with a bachelor’s degree in business management and went on to earn an Executive MBA from the Goizueta Business School at Emory University. He resides in Atlanta, GA, with his family.






Praise for Curve Benders

“Curve Benders is sure to become a staple in our lexicon, like Game Changer, Originals, Loonshots, and Blue Ocean Strategy.”

– Jude Buckley, EVP Mobile – Samsung Electronics America

“Nour has taken his decades of passion, knowledge, and experience in strategic relationships and has captured them in this exceptional and profoundly impactful book on the future of work and non-linear growth. Curve Bender is a must-read.”

Umang Vohra, MD and Global CEO – Cipla

“Curve Benders is Nour’s Covid moment – that for all of us to remain relevant, we must invest in our biggest asset: our strategic relationships, to learn and grow faster than we’ve ever done so in the past.”

 Marshall Goldsmith, Thinkers50 Hall of Fame

“If you’re looking for a roadmap to remain relevant in the future of work, Curve Benders is your compass.”

Harry M. Jansen Kraemer, Jr., Clinical Professor of Leadership, Northwestern University Kellogg School of Management; Former Chairman & CEO, Baxter International

“I really enjoyed Nour’s lens on the personal S-curve in Curve Benders; what a brilliant way to think about your reinvention to remain relevant in the future of work.”

Garry Ridge, Chairman & CEO – WD-40 Company

“David Nour is among this century’s greatest business minds. He keenly sees a world through a lens identifying game-changing trends and emerging new business models. He is a critical thinker, and Curve Benders incorporates both a strategic thought process along with practical solutions for organizations seeking excellence. A must read for leaders in their lifelong learning journey.”

Bob Weidner, President & CEO – Metal Service Center Institute (MSCI)

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